Empowering Independent Eye Care, Together
Our Mission
At OptiOpto, we believe independence doesn’t mean going it alone.
Our name stands for Optimizing Independent Optometry, and that’s exactly what we do. Our mission is to empower the success of independent eye care professionals across the United States by combining the strength of partnership with the freedom of choice.
We deliver the tools, technology, and trusted relationships that help ECPs thrive, while helping vendors connect with the right practices with impact, integrity, and scale.
Stronger Together: Our National Alliance
OptiOpto is part of a nationwide alliance that includes:
The Alliance Buying Group
Pearlman Buying Group
The Combine Group
We Stand For…
Freedom of Choice
We help independent practices stay independent with group buying power, simplified vendor access, and total freedom of choice.
Independent Partnership
We’re not owned by a vendor or a PE firm. We work for you. And we only win when our members and partners win.
Effective Innovation
From AI-powered marketing tools to fast vendor support and exclusive rebates we remove friction, so you can focus on what matters: your patients and your growth.
Built for ECPs. Trusted by the World’s Top Vendors.
For Independent ECPs
OptiOpto connects you with the vendors you trust, unlocks valuable rebates, provides powerful marketing tools, and delivers the dedicated support your practice deserves. And not giving up your autonomy
For Vendor Partners
Grow your business, increase upsells, and streamline collections. OptiOpto delivers it all through intelligent technology, education, and collaborative partnerships.
From CECOP USA to OptiOpto — Same Mission. New Momentum.
We’ve always fought for the success of independent eye care. As CECOP USA, we supported hundreds of practices and built powerful alliances.
Now as OptiOpto, we bring that same spirit — with new energy, advanced tools, and a clearer brand identity to match our vision:
A thriving, united future for independent eye care in America.
International Presence
OptiOpto has operations in Spain, Portugal, Italy, England, France, Ireland, Brazil, Colombia, Germany, Mexico and the United States, and is expanding globally.
Why this matters to you: we have a solid track record serving the independent optical market and partnering with a wide range of popular and innovative brands to bring value to our Members.
- We’re not just administrators we’re advocates.
Led by People Who Get It
Our leadership team brings decades of experience in optometry, sales, operations, and tech innovation — and we’re here to make your practice more profitable, stress-free, and future-ready.
- Chief Executive Officer
As CEO of OptiOpto, the largest independent savings group in the US, I’m dedicated to empowering independent ECPs to grow with confidence and purpose. Through innovation, collaboration, and freedom of choice, we provide the tools, services, and support that help practices thrive while staying true to their unique vision and patient care. With over 150 strategic partnerships, we design high-value programs that bring quality patients directly to ECPs, and enable them to invest in their success through our proprietary Buy Now Pay Later technology for inventory purchasing.
Recognized. Respected. Rebranded.
